Why do we need funeral cover adverts?

I don’t know about the rest of you SABC TV watchers, but I know that very few things make me cringe more than those awful advertisments for funeral cover that seem to be everywhere in the last year. Quite frankly I think that they are in bad taste – it is not as if people can avoidn automatically taking out funeral insurance for themselves and their loved ones when they can afford to. It is also not as if there are hundreds of policies to choose from. It seems there really is no reason to wave death over people’s heads during ad breaks as well.

The entire insurance industry is really scraping the bottom of the barrel as far as I am concerned. Is it not bad enough that everybody is selling our information so brazenly these days – even after the national credit act – that we get harrassed constantly on landline and cell phones to get into more debt. This is coupled with the already horrific strategy used by insurance salesmen (mostly) but also insurance telemarketer women: frighten the potential client into buying this product because otherwise they’ll be stranded/embarassed when misfortune strikes, and it will. All of this at a time when petrol, food, and other prices are rising at frightening rates. In other words, we have the least amount of money left over, have the highest levels of debts, and are most afraid of being in the midst of misfortune/stranded/embarassed.

So, it is in this atmosphere that insurance brokers etc pounce on us in our living rooms. It is so outrageously immoral that it really ought to be illegal. Really! I am not even going to speak about the fact that actors of the calibre of Lilian Dube and Michele Botes are now the spokespeople in dodgy TV ads for insurance. Euch!


Posted on 19 July 2008, in bad insurance, things that suck and tagged , , , , , , . Bookmark the permalink. 4 Comments.

  1. I agree with you. There is a radio ad that I heard recently, which left me feeling mortified. Standard Bank uses a clip in this ad, from an interview with the late Lebo Mathosa, in which she says something along the lines of “sometimes you never know if you’ll make it home alive or whether you’ll get to see your mum again”.

    The bank links this to Lebo’s death, and ends with a message that exhorts all to get funeral cover.

    I think that ad is in extremely poor taste.

    I like messing with the insurance telesales people when I have time. When they get to the question about: “what should happen in the event of your death Ma’am?” I start to theorise about life after death and ramble on and on about reincarnation and I don’t allow them to interrupt me. Usually they hang up the phone eventually.

  2. Mina, I am sorry, but I couldnt help laffing at this post. Sorry, but yeah neh…

    Selling insurance must be the hardest job, but funeral insurance must be doubly hard. Clearly, they have lots of money, otherwise, how can they afford the likes of Lilian Dube? They probably feel we ordinary mortals must be reminded constantly that we are not of this earth. But I love Afrodite’s response to them – life in the afterlife – nice one.

    But seriously, don’t these people have enough money and customers? Must they make a profit even at the point of death? I will never look at those adverts in the same way again.

  3. People should not be reminded that they need funeral cover because they should already know about it and have one already.
    Funeral covers help tremendously in an event of death, Sales people bug us with their countless phone calls and we get irritated but the truth is that they are selling something that everybody needs; I know they are not selling it to us because they’re looking out for our well being; they sell to us because their salaries depend on making that sale… But we cannot ignore the fact that we need to be reminded of things like that, we get caught up living and we sometimes forget that we ARE GOING TO DIE…

  4. How you think when the economic crisis will end? I wish to make statistics of independent opinions!

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